Our approach

The Lincoln model is a framework that helps to assess stocks that warrant further attention, and eliminates those that do not by using the Nine Golden Rules. It is based upon academic work compiled and researched by Dr Merv Lincoln.


Financial Health

Financial Health is the cornerstone of our business and must form the foundation of all investment decisions - it is crucial to the success of investing in the sharemarket. It is the first rule in our Nine Golden Rules for successful investing.

Nine Golden Rules

A disciplined stock selection framework combining fundamental and qualitative factors to help you isolate quality, undervalued stocks. It provides a comprehensive analysis of a company's Financial Health, management quality, share price value, liquidity sentiment, size and future prospects.

Star Stocks

A shortlist of fundamentally superior companies that exceed the benchmark criteria of our three most important Golden Rules. Stock Doctor shortlists Star Stocks for their consistent Financial Health, strong management, earnings growth, size and future prospects.

Stock Doctor trial